Is fear of failure an issue when you commit valuable money in advertising?
Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return?
Is that a valuable lesson?
Course it is!
So, how do you do it?
The answer is testing!
It`s simple really.. Instead of sending out 1000 sales letters for example. Send out 500. In these 500 have 5 different headlines so 5 x 100 = 500
Why?
Well what we are trying to establish here is what headline or sales offer pulls best. Once we know which one works then we do a mass mailing, but not before then!!
Logo DesignThis is where
Logo Design becomes an area to emphasize on. The variations in a
Logo Design have to be dramatic yet enigmatic so that they remain differentiated from other logos in the market. You should go for professional help to develop a good
Logo Design. A
Logo Design You see I have seen so many companies waste hundreds even thousands of pounds on non result direct mail... all because they didn`t test!
So save yourself time and money by testing EVERTHING you do.
If it`s an advert in the local press, sign up for 5 small inserts over 5 weeks rather than 1 big page as a one off. This will be cheaper but will also allow you to test different offers.
